Driving measurable operational value requires more than incremental process improvement—it demands leadership that champions change. This Q&A-style session tells the story of how ConocoPhillips advanced integrated planning by collapsing fragmented sub-processes and modeling key operational drivers directly within Actenum Decision Support and Optimization (DSO). By aligning planning workflows and empowering initiative leaders, the organization improved decision-making, streamlined program execution, and unlocked incremental value across operations. Attendees will learn how championing the right initiatives—and integrating planning at the right level—can transform complex planning environments into a strategic advantage.